Strategic Objectives

The association has given itself several key objectives for the creation and delivery of value for its members.  As the association develops it is anticipated that our stated objectives will evolve to reflect the demands and needs from our members.

Development of a body of knowledge on Alliancing.

• Compilation of existing knowledge and information,
• Development of alliance case studies across different type of Alliances and Industries,
• Development of practice guidelines and alliance management tools.
• Development of stakeholder relationships with:
  - Leading practitioners
  - Academic and research organisations
  - Professional associations
  - Government and industry bodies

Promotion of excellence.

• Publish case studies, best practice guidelines and alliance management tools,
• Participate in alliancing related standards and policies,
• Development of infrastructure to share best practice and case study materials,
• Drive and support active promotion of Best Practices leveraging public events,
• Offering of Awards for Best-In-Class programs and initiatives.

Education for members and practitioners from the broader community.

• Delivery of annual conference,
• Delivery of regular educational and networking events,
• Offering of alliance-specific training programs,
• Qualification and endorsement of training programs and their providers,
• Collaboration with stakeholders in advocating the benefits and practices of alliancing
  - Leading practitioners
  - Academic and research organisations

For a wider recognition of alliancing as a distinct business practice

• Established visible position in the community for AAA and its mission,
• Facilitation of benchmarking and research studies,
• Strengthened profile of alliances and alliance professionals as a distinctive set of business practices and skills,
• Involvement of key stakeholders to leverage their influence:
  - Leading practitioners
  - Academic and research organisations