September 07

September

• Strategy Beyong Alliance - B. Gomez-Casseres 1998
  Alliance Strategy:
  Managing Beyond the Alliance
  By Ben Gomes-Casseres
  
  Just a few years ago, high-tech companies were forming strategic alliances at a feverish pace. No one could go it alone; alliances were the future. Or so they thought.
  
  One of the fundamental conclusions from the experience of the last decade or so, is that companies that have a ‘strategic alliance’ without a coherent ‘alliance strategy’ are almost sure to fail. The difference is more than semantic. A strategic alliance refers to a deal and a specific organisation or contract; an alliance strategy is much broader and deeper.
  
  For your copy of this paper, please click on: http://www.alliancestrategy.com/PDFs/BGC%20AllianceStrategy%20CriticalEYE04.pdf
  
  AllianceStrategy.com offers ideas, advice and resources on alliance strategy and management. The site is maintained by Ben Gomes-Casseres, author of The Alliance Revolution and co-author of Mastering Alliance Strategy, a professor at Brandeis University, and the principal of Alliance Strategy Consulting.
  
  Link to the site: http://www.alliancestrategy.com/index.html